/Overview
A visual language for a cultural programme built around motion, memory, and the afterglow of shared experiences.
/About the project
Afterimage gives Lumen Arts a visual language for a cultural programme built on motion, memory, and shared experience. The identity is expressive without being fixed, allowing each event to carry its own atmosphere within a recognisable whole.
Layered imagery, responsive type, and moments of movement create the feeling of an afterglow. Together, these elements help the programme move naturally across posters, screens, and spaces while keeping the human experience at the centre.
The identity extends beyond a single campaign into a flexible set of behaviours for Lumen Arts. Shifting compositions and adaptable visual cues let the programme respond to different artists, venues, and audiences without losing its emotional charge.
What remains consistent is the sense of movement and connection. Every application is intended to feel like part of the same ongoing moment, carrying the energy of the programme from the first announcement through the experience itself.
/What client has to say
“The identity captures the energy of the programme without locking it into one look. Every event can feel different while still belonging to the same world.”
Client
Lumen Arts
Based in
Mexico City
Found
2019
Status
On boarding
/Our impression
Expressive and atmospheric, carrying a strong sense of motion and memory while staying flexible enough for every cultural moment.
An editorial platform for collecting observations, references, and the small details that shape better work.
Editorial
Morrow House
Open
A compact product story that turns a dense offering into a clear, generous path from first look to first use.
Product
Aster Labs
Completed